There’s this old phrase…
It’s not what you do it’s the way that you do it
Search on YouTube for the 1939 song (and subsequent remix) from which the phrase is derived.
I’m more interested, however, with the following video about WHY you do it being more important than WHAT you do.
I have heard many ways to describe the cost of something and they are all applicable to your small business search engine optimization costs. One example I am personally fond of is the “housing” example. When I say that SEO costs as much as a house, this means different things to different people, but this is, in fact, the correct way to envision SEO expenditure.
So what does this mean? Continue reading »
Everyone is jumping on the blog bandwagon or talking about WordPress. Should you have a blog for SEO? Definitely get a blog, and make announcements on interesting things going on in the business such as new products, anniversaries, trade show appearances and so on. This should not be “I’m sitting on the patio” stuff. Keep it relevant to your business.
However, you should not be blogging only because you are trying to get SEO hits to your website. Yes, you should have relevant keywords in your blog title and in your posts, but do not blog for the sake of submitting ‘keyword rich’ content.